How to submit trademark complaint?

Step 1: Please go to complaint submission page.

Please visit Alibaba IPP Platform at the address https://ipp.alibabagroup.com/ and sign in your IPP account and move to User Center;


Please click “IPR Submission” button and go to IPR Submission page;

Step 2: Please choose complaint website.

Please click “Submit a complaint” button and select the platform on which product listings you wish to file complaints against are among Taobao.com, Tmall.com, Tmall Global and 1688.com(For example, please choose "淘宝网Taobao.com" if product listings are on Taobao.com).


Step 3: Please choose IPR information.

Please choose “Trademark” as the IPR type and corresponding IPR information based on which your complaint will be filed.

Note: The trademark information can be chosen here only if it has been registered in mainland China and passed the IPR verification. In case you have any other IPRs that need to be filed, please click “Add a new IPR” and submit the IPR information for verification.


Step 4: Please choose complaint type.

Please choose “Product listing” for submitting the notice-take-down requests against the specific products offered for sale on Taobao.com. If your trademark has been displayed on the complained party’s store, other than on specific product listings, please choose “Store front”.


Step 5: Please choose complaint reason.

Please click the drop-down button and choose one of the listed complaint reason based on the trademark infringement (see fig. 1). You may refer to the brief explanation of each complaint reason after you select one (see fig.2).


fig.1 complaint reason list



fig.2 brief explanation of the selected complaint reason


Step 6: Please submit and verify infringing listings.

Please paste the infringing listings to be complained of in the “Infringing listings” field. You could paste and submit at most 300 listings and each listing should be separated by a new line.
Note: You may click “Verify listing(s)” button for automatic system verification on the validity of the listings to be complained of.


Step 7: Please elaborate the reason for infringement and upload the prima facie evidence if applicable.

Please elaborate the reason for infringement in the “Supplement infringement reason(s)”field on why you believe it constitutes trademark infringement.
If there is any prima facie evidence in support of the trademark infringement, please click “Add document” and upload it.


Note: Specific information may be required subject to the specific complaint reason you have chosen. For example, the case number of the judgement or decision is required when you choose the complaint reason of “Judicial or administrative decision”.
You may follow up on the status of IPR complaint through Manage Complaints section.



FAQ of Alibaba Intellectual Property Protection Platform