FAQ of Alibaba Intellectual Property Protection Platform



Patent and Others

To register an account on IPP platform, please follow the steps as below:
1) Please visit the IPP platform and click “Register” button on the right-upper corner

2) Enter a valid email address and verify




The registered email address is used for complainant to log in to your IPP account and receive notification email sent from IPP platform.
The contact email address will also be used to receive the notification emails or important reminder from IPP platform in the future.
The two email address can the same one or different ones, but please make sure to submit the correct and valid one/ones.

The product URL which remains to be valid online might fall into the following scenarios:
1) The complainant accepted the counter notice from the party being complained of;
2) Alibaba accepted the counter notice from the party being complained of;
3) The complainant has withdrawn the complaint.

Currently, if you are the IPR owner or you are authorized to submit the IPR complaint, you may file complaint against members on following websites:
1) Taobao.com
2) Tmall.com
3) Tmall.hk
4) 1688.com
5) Alibaba.com
6) AliExpress.com

Yes. When you submit the IPR complaint, you will be suggested to match it with the approved IPR information, so that your complaint can be further processed.

After you submit the IPR through IPP platform, your IPR will be associated to the complaint you file should match with your IPR information.
If you have several IPRs, you are suggested to submit them separately.

① The supporting documents are used to prove the claimed IPRs registered or legitimately owned by the IPR holder.
They can be trademark, patent or copyright registration certificates with the seal of relevant authorities.
If IPR or its ownership has been renewed, altered or transferred, please provide relevant supporting documents.
② If the complainant and the IPR owner are not the same party, the complainant is required to provide documents which are signed or stamped by the IPR owner to prove he has been authorized by the IPR owner to handle IPR related complaint issues.

The identification proof is used to ensure the complaint is the IPR owner or has been authorized by the IPR owner to process complaint related to IPR on IPP platform.

A complaining party may have more than one authenticated IPRs on IPP platform.
Correctly matching submitted product listing with corresponding IPR which is allegedly being infringed will help clarify the complaint’s claim and highly facilitate our complaint handling.

Please note that the content of authorization letter will be generated by system according to the IPR information you filled in if the complaining party is not the intellectual property owner.
Please also refer to the tips as below:
1) The authorization letter should be signed or affixed with company chop by the IPR owner to authorize the complainant to file infringement claims through IPP platform.
2) Please kindly note that authorization for sales or use may not serve as proper authorization for rights protection.

Once your IPR information is approved, you can submit complaints based on IPR through IPP platform.
If a complaint is accepted to be processed, Alibaba will inform the party being complained of to submit counter-notice.

The Official Filing Receipt issued by intellectual property office shows that the said IPR is still under examination rather than having been registered, therefore, it cannot prove you will be owner of the IPR.

After your IPP account is successfully registered, your IPR information will be processed after both the identity information and IPR information are submitted.
You may sign in to your IPP account to follow up the status of the authentication.

If your IPR authentication was withdrawn subsequently, please refer to the following reasons:
1) The term of IPR has expired.
If expiration date of IPR has been renewed, the application for authentication can be re-submitted with supporting documents to prove the renewal.
2) The term of authorization letter for IPR enforcement has expired.
If submitted authorization term has been renewed or supplemented, application for authentication may be re-submitted with relevant supporting documents.
3) Term of identity certificate has expired.
The application for authentication may be re-submitted with a new valid ID or company/business registration certificate.
4) Other reasons.
If the submitted IPR becomes or is declared as invalid, we will not process related complaint request.
Note: For detailed information, you are suggested to sign in to your IPP account and click “Edit” under the Authentication failed status to check the reason on the upper middle of the webpage to make necessary adjustment on the IPR information accordingly.
(Note: Please refer to the screenshots as below:)

If you have registered more than one account under the same complainant name on IPP platform, you are required to confirm which one is the sole account that you will use to submit IPR claims on IPP platform.
Once you confirmed the sole account successfully, you may use this account to submit your complaints.
Please sign in your IPP account and provide the required information according to the instructions:
1) For business entities:
Please provide a scanned copy or digital photo of your original business registration certificate, a stamped exclusive account statement, and the identity card of the legal representative(if applicable).
2) For individuals:
Please provide scanned copy or digital photo of your original Identity card/Passport/Driving License with your photo, and a signed exclusive account statement.

If your IPR complaint was rejected to be processed, it might be caused by the reasons as below:
1) Complained product listing(s) is (are) invalid.
2) The claimed IPRs do not match with the complained product listings:
① The complained products and the products protected under the claimed IPR do not constitute similar goods or do not fall into the same class.
For example, if the claimed trademark protection class is for clothing while the product being complained is jewelry, the complaint would be rejected.
② The use of claimed IPR couldn’t be located in the complained product listing.

If you are the IPR owner or authorized for filling complaints based on IPR through IPP platform, you are kindly suggested to submit the complaint based on the actual situation, like choosing appropriate complaint reason and uploading related supporting documents.
For example:
If the party being complained of have their own brand A, but they used your trademark keywords in their product name, then you may choose the complaint reason as “Unfair/Unauthorized use of other party’s trademark”.
If the party being complained of used your trademark and marked the product as your brand, but the products don’t belong to your brand, you may choose the complaint reason as “Counterfeit” and provide related proof of counterfeit.

Alibaba Group also wish to assist you to better protect your IPR.
However, due to the instability of utility model and design patent, the Patent Evaluation Report is much more effective to prove the validity of your patent and facilitate our processing of your request.
You are kindly suggested to apply for the Patent Evaluation Report as soon as possible.

If the seller conducts any IPR infringement, we will assist you to protect your IPRs.
However, merely under the circumstance which the seller doesn’t have your authorization to sell your goods, we are unable to decide they have infringed your IPR.
For example, they might buy the products from authorized distributor or agent.
You are suggested to provide further documents to prove the infringement.

If you encounter any difficulty to submit the product listings, please refer to the possible reasons as below:
1) More than 200 product listings are being submitted
2) Some if the listings are not from Alibaba website
3) Some of the listings are not directed to specific product (i.e. listings directed to search result page )
4) No line breaks to separate the entered product listings
5) Invalid product listings are being submitted
6) The words in the URL of some products listings are not in English

If you have submitted the complaint through IPP platform, you may sign in to your IPP account and click “Manage complaints” tab and check the complaint history of different websites.
You may refer to the screenshot as below:

【Taobao.com Intellectual Property Protection Platform】

【Aliprotect Platform】

Copyright registration means that copyright owners voluntarily apply for recordal of their copyrighted works with relevant copyright registration authorities as prima facie proof of their copyright ownerhsip.
A copyright registration certificate is issued once the copyright owner's application is reviewed and approved by relevant copyright registration authorities.
A copyright registration certificate must include the registration page and the pages bearing the content of the work with the official chop of copyright registration, as the example below.

Example of registration page

Example of pages bearing the content of the work

There are a few ways to submit DMCA copyright infringement notices to Alibaba. The best way is to register an account on the IPP Platform and provide the indicated information required for Alibaba to process your takedown notices promptly and effectively. On the IPP Platform you can also manage and track all your notices via your account. Alternatively, you may also file takedown notices via our online form system or by email at ipr@alibaba-inc.com. PLEASE NOTE: Using the IPP Platform is the quickest way to get your claim addressed.

The Digital Millennium Copyright Act (DMCA) is a copyright law of the United States. According to the law, when a United States copyright owner initiates a copyright infringement complaint on an online sales platform, and he/she provides relevant materials that meet the requirements of DMCA, the online sales platform needs to process the copyright complaint of the rights owner.

Alibaba respects the intellectual property of others. If you believe that your copyrighted works have been copied in a way that constitutes a DMCA copyright infringement, you can submit a notice via the IPP Platform. We respond promptly to concerns of rights owners about any alleged infringement.

If you prefer to submit a notice in writing, please provide us with following information by email to ipr@alibaba-inc.com:

 An electronic or physical signature of the person authorized to act on behalf of the owner of the copyright;
 A description of the copyrighted work that you allege has been infringed;
 A description of where the alleged infringing material is located on the site;
 Your address, telephone number, and email address;
 A statement (by you) that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law;
 A statement (by you), made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner's behalf.

Alibaba's designated copyright agent for processing copyright infringement claims can be reached as follows:
Intellectual Property Rights Protection Department
969 West Wen Yi Road, Yuhang District, Hangzhou, Zhejiang 311121, PRC
Email: ipr@alibaba-inc.com

Note: This procedure is exclusively for notifying Alibaba that your copyrighted material has been infringed.