What does the complaint reason of "Unfair use of registered trademark” refer to?

The complaint reason of “Unfair use of registered trademark” is used for the scenario that the images used for the product listing feature the registered trademark(s) of the complainant, and the use of the trademark(s)is not descriptive. This complaint reason does not apply to the scenario where the trademark is used on the product or used in a descriptive manner.




Our trademark appears on the product title, description or package without our authorization, can be it complained as “Free riding”?

No. This reason applies to the scenario only where rights holder’s registered trademark is used on product images other than on product itself.
Note: If the product offered for sale is verified as counterfeit on behalf of your brand, please complain it via counterfeit reason and provide prima facie evidence.




Similar trademark or part of our trademark appears on the product image, can it be complained as “Unfair use of registered trademark”?

It may constitute trademark infringement only if the trademark used on the product offered for sale is identical with your registered trademark. If the trademark displayed on the product is not identical with your registered trademark, we are not in a position to process the complaint. Note: If you believe that the trademark used on the product offered for sale constitutes a similar trademark with your registered trademark, which causes confusion to consumers, please provide us with the prima facie evidence, such as a judicial or administrative decision on the similarity of the two trademarks.



FAQ of Alibaba Intellectual Property Protection Platform