Unfair/unauthorized to use of other’s copyright on product information page Interpretation of Complaint Reason
 Definition
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Unfair/unauthorized to use of other’s copyright on product information Seller uses the copyrited images as the main image of products or on the product information page without the authorization of a rights holder.
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Scenario
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A seller, without authorization of a rights holder, uses his/her copyrighted images which is originally published in the rights holder's official website or online flagship store.
The copyrighted image has been displayed on rights holder’s Taolive flagship store:
This copyrighted image from Taolive flagship store was published by the seller on taobao.com without rights holder’s authorization. In such circumstance, the rights holder may submit a complaint based on image theft.
Example:
Complaint reasons: Please identify the copyrighted image(s) from the right’s holder’s official website or online flagship store.。
Supporting documents: Please provide the screenshot(s) of the copyrighted image(s) displayed on official website or online flagship store, including the URL of the copyrighted image.
Example:
Note: The images of infringement in the above are designed for reference rather than for sale.
Scenes2: Image Theft
This copyrighted image from Taolive flagship store was published by the seller on taobao.com as the main image of his product without rights holder’s authorization. In such circumstance, the rights holder may submit a complaint based on image theft.
Example:
This copyrighted image was published by the seller on taobao.com without rights holder’s authorization. In such circumstance, the rights holder may submit a complaint based on image theft.
Example:
Complaint reasons: Please identify the copyrighted image(s) from the right’s holder’s official website or online flagship store. For example, the seller uses the copyrighted images as the main image of his product.
Supporting documents: Please provide the screenshot(s) of the copyrighted image(s) displayed on seller's product page.
Note: The images of infringement in the above are designed for reference rather than for sale.
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FAQ from Rights Holders
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- Q: What is the difference between "Unfair/unauthorized to use of other’s copyright on product" and "Unfair/unauthorized to use of other’s copyright on product information page"?
A: Commonality: There is an Infringement of the rights owner copyright
Differences: "Unfair/unauthorized to use of other’s copyright on product" mainly refers to infringement on products; "Unfair/unauthorized to use of other’s copyright on product information" mainly refers to inappropriate use of copyrighted work on the product information page.
- Q: How should I submit a complaint when sellers on Taobao/Tmall have stolen our copyrighted pictures?
A：1. If your picture has been registered or filed by the national or local copyright protection department/institution and you have obtained a "photographic work" type copyright certificate, and it has been published, you could provide the copyright certificate and original work samples, and publication certification. In order to submit a complaint on the Alibaba Intellectual Property Protection Platform (IPP platform), select "Unfair/unauthorized to use of other’s copyright on product information page". (Note: National or local copyright protection department/organization address www.ccopyright.com)
2. If your picture is photograph displayed on the brand's official website or flagship store, you can log in to the IPP platform and submit a complaint based on "Unfair/unauthorized to use of other’s copyright on product information page" .